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SoftCity SOFTCITY
Web Development Applications that hold up under real load Mobile App Development One codebase, both stores, no compromises UI/UX Design Interfaces nobody has to be trained on AI & Machine Learning AI that solves a named problem ERP Systems The system your whole company runs on CRM Development A pipeline your sales team will actually update SaaS Platforms Multi-tenant, billed, and ready to scale E-commerce Storefronts that survive the sale API Development & Integration Systems that talk to each other properly Cloud Architecture Infrastructure sized for what you actually run DevOps & Automation Deploys that are boring on purpose Technical SEO Rankings that follow from a fast, crawlable site Digital Marketing Spend measured against revenue, not impressions Support & Maintenance A named engineer who knows your system from a real click A tagline

Not sure which you need? We will tell you honestly.

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Portfolio Selected projects across seven industries Case studies Problem, solution and measured results Industries Where we have deep domain experience Technology The stack we build and maintain on

The people

The team you hire is the team that builds it

No pyramid staffing, no bait-and-switch between the pitch and the project. Average tenure here is over four years.

We are hiring Work with us
Bilal Ahmed

Bilal Ahmed

Founder & Chief Executive

Nineteen years building enterprise systems. Started SoftCity after watching a good idea die in a client's change-control committee.

Solution architecture Enterprise delivery Client strategy
Sana Iqbal

Sana Iqbal

Head of Delivery

Runs every engagement end to end. If your project has a date, she is the reason it is met — or the reason you heard about the risk early.

Agile delivery Stakeholder management Risk planning
Hassan Raza

Hassan Raza

Design Lead, UI/UX

Believes a good interface is one nobody has to be trained on. Runs usability testing on every project before build starts.

Product design Design systems Usability research
Fatima Noor

Fatima Noor

Principal Frontend Engineer

React and Vue specialist with a particular intolerance for slow pages. Owns our performance budget across every project.

React & Next.js Performance Accessibility
Usman Tariq

Usman Tariq

Principal Backend Engineer

Laravel core contributor. Has migrated more legacy PHP to something maintainable than he cares to remember.

Laravel & PHP System architecture Database design
Zainab Ali

Zainab Ali

Mobile Engineering Lead

Flutter from its first stable release. Ships apps that work on a bad connection in a warehouse basement.

Flutter React Native Offline-first design
Omar Farooq

Omar Farooq

DevOps & Cloud Lead

Automates everything that can be automated, then writes the runbook for the rest. Has never enjoyed a manual deploy.

Kubernetes Terraform Observability
Hira Khan

Hira Khan

QA Lead

The reason our defect rate is what it is. Builds the automated suite alongside the feature, not after it.

Test automation Load testing Release QA
Adeel Javed

Adeel Javed

SEO & Growth Lead

Technical SEO first, content second. Cares more about Core Web Vitals than keyword density, and has the rankings to justify it.

Technical SEO Analytics Content strategy

Beyond the leads

And around forty more

Engineers, designers, QA and support staff across Pakistan, the UAE, the UK and Australia. Everyone listed above leads a practice; everyone else does the work alongside them.

52

People

Across four countries

4.2 yrs

Average tenure

Industry average is under two

4.6/5

Employee satisfaction

Great Place to Work certified

Want to join them?

We hire slowly, pay above local market, and expect people to stay. Six roles are open right now.

See open roles See our work

Or call +923019278056 · We reply to every enquiry within one working day.